Artist
× Designer × Strategist
Hi, I'm Julia (Pellchi). Comic artist, product designer, business strategist. Yes, all three.
Different angles, same purpose: building things that work and feel right.
The Three Pillars
You might wonder why I claim these three pillars and how they connect.
Art and design bring creativity, fresh thinking, and innovation. But design is also structure: research, planning, and alignment with business goals.
That's where strategy comes in. Understanding the whole: the business, the project, the audience and building accordingly, detail by detail.
These disciplines complement each other. Together, they create experiences that inspire.
My Comics
I publish weekly comics about my routine and I'm working on a long-form comic book called Understorm. Follow the journey on my Substack.
Note: I don't take illustration commissions, this is where my personal stories live.
Services
Strategic Guidance
Business growth consulting for creative businesses and small companies.
○ Business assessment
○ Process optimization
○ Marketing roadmap
○ Positioning strategy
○ Client journey mapping
Product & Experience Design
UX/UI design and product strategy for digital products.
○ User research & personas
○ Wireframes & prototypes
○ Interface design
○ Design systems
○ User flows & journeys
Visual Design & Branding
Visual identity for creative businesses
and projects.
○ Brand strategy & positioning
○ Logo design
○ Visual identity systems
○ Brand guidelines
○ Social media & print design
About
I'm currently Design Lead at ION Studio and Brand Designer at Tainha Valley, Florianópolis's innovation community.
I've designed digital products for clients in the United States, India, the United Arab Emirates, Canada, and Brazil. I've led creative teams at agencies, published a short comic in Catacomics Magazine, and written academic work on semiotics.
I believe quality takes time, research and that every decision should serve a bigger purpose.
Trusted By
Some of My Works
Let’s create experiences that inspire.
If you’re building a product or brand that should feel real - I’d love to hear about it!
Email Me: pellchiart@gmail.com
Current availability: Open to Projects
Typical project length: 2–5 weeks
Collaborating with: startups, creative brands, and anyone building something meaningful.
